kabarsula Singapore partners with GetYourGuide to take local experiences global bandar SLOT INDONESIA

Singapore is looking to bring more of its tourism experiences to international travellers through a new two-year partnership with global experiences platform GetYourGuide.

The Singapore Tourism Board (STB) has signed a memorandum of understanding (MoU) with GetYourGuide to develop, distribute and promote tours and activities in the destination to travellers worldwide.

The agreement was signed at GetYourGuide’s Berlin headquarters by CEO and co-founder Johannes Reck and STB chief executive Melissa Ow.

The partnership will focus on identifying traveller trends, developing new and enhanced experiences with local tourism businesses, and exploring joint marketing campaigns to encourage more visitors to discover Singapore.

The two organisations will share insights into traveller preferences and demand to identify opportunities to strengthen Singapore’s tourism offering and ensure experiences reflect changing visitor interests.

They will also work with local tourism stakeholders and experience providers to broaden the range of activities available to international visitors.

The agreement marks GetYourGuide’s first destination marketing partnership with a national tourism board in the Asia-Pacific region.

Reck said the partnership would help connect Singapore’s attractions and experience providers with travellers around the world.

“We’re proud to bring more visibility to Singapore’s best things to do to the world,” he said.

Ow said the agreement would provide another channel for Singapore to reach international travellers while helping local tourism businesses expand their global reach.

“Visitors today increasingly seek experiences that are meaningful and memorable, and Singapore has so much to offer on that front,” she said.

“We look forward to welcoming more travellers to discover what makes Singapore truly special.”