kabarsula Scenic Group appoints Ana Sofia Ayala as APAC managing director bandar SLOT INDONESIA
Scenic Group has appointed Ana Sofia Ayala as managing director Asia Pacific, with the cruise and touring operator also promoting Angus Crichton to global head of product.
Ayala joins from Voyages Tourism Australia, where she spent seven years as chief revenue and marketing officer, bringing sales, trade, marketing, brand, revenue, distribution and customer service together under one commercial strategy. She led a transformation of the business that included strengthening distribution, introducing new booking technology and developing the Just WOW brand platform.
She previously served as global director of eCommerce at Royal Caribbean’s Miami headquarters, where she led digital initiatives that grew pre-cruise revenue and connected marketing, social media and customer service across the guest journey.
Ayala will start on 18 January 2027 and be based in Scenic Group’s Sydney office. She will lead an APAC team that includes Jarrod Pask, general manager customer, operations and administration; Katherine O’Neill, executive marketing director; Emma Davie, director trade and commercial sales ANZ; Robert Kalemba, director sales and agent programs AU; and Dominic Tan, regional sales and marketing manager APAC.
Scenic Group chief commercial officer Adam Armstrong said Ayala brings “a powerful combination of international cruise experience, commercial leadership and a clear understanding of what matters to guests and travel partners”.
“As we enter our next phase of growth, her ability to connect brand, distribution, digital and customer experience will be invaluable,” he said.
Ayala said Scenic Group is “an Australian success story” and she was thrilled to be joining in its 40th year.
“With new ships and destinations on the way, this is a pivotal moment for Scenic in Asia Pacific,” she said. “I’m looking forward to working with a talented team, and with the travel partners who have been central to Scenic and Emerald Cruises’ success, to continue to grow across Australia, New Zealand and Asia.”
Crichton, who is now based at the group’s office in Zug, Switzerland, will lead product teams globally, aiming to strengthen the connection between product development, guest experience and commercial performance. He has held senior sales, marketing and product roles during more than 26 years with Scenic Group, and has been part of its evolution from escorted touring into river cruising and luxury yacht cruising.
“Having been part of Scenic Group’s evolution over more than 26 years, I’m excited to help drive its next chapter,” Crichton said. “Bringing product development and our commercial teams closer together will help us deliver exceptional journeys for our guests and give our travel partners compelling experiences to sell.”
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