kabarsula Trip.com Group signs three-year MoU with Malta Tourism Authority bandar SLOT INDONESIA

Trip.com Group and the Malta Tourism Authority formally signed the 2026–2029 Strategic Cooperation Memorandum of Understanding.

Over the next three years, the two parties will promote Malta as a global destination.

They will carry out in-depth cooperation in destination promotion, tourism product diversification and sustainable tourism. Malta is actively expanding into the Asian market, with plans to raise the share of arrivals from outside the EU to 40 per cent within the next decade.

“Malta is committed to diversifying its source markets, and China is the most important emerging market in our strategic plans,” Malta Tourism Authority CEO Carlo Micallef said. “Our partnership with Trip.com Group will help us reach high-value travellers in China and around the world more precisely, and showcase Malta’s unique appeal as a premium Mediterranean tourism destination.”

Trip.com Group’s platform coverage advantages across the world’s major source markets, together with its big-data and AI-supported capabilities, will help Malta enhance its brand influence as a premium tourism destination. With a large presence in Asia, Europe and across global markets, Trip.com Group can strategically assist with the Malta Tourism Authority’s market diversification strategy.

“Our data shows a 60 per cent growth in inbound travel bookings to Malta, underscoring its growing appeal among global travellers,” Trip.com Group vice president Edison Chen said. “By combining Trip.com Group’s global reach and platform technology with Malta’s unique offerings, we are excited to further boost tourism in Malta, inspiring more travellers from Asia and around the world to discover its beauty.”

Earlier this year, Trip.com Group signed an MoU with Tourism Tasmania.