kabarsula Powerhouse Communications hires ex Traveller editor Anthony Dennis and PRs bandar SLOT INDONESIA

Powerhouse Communications has appointed former Nine/Fairfax Traveller editor Anthony Dennis as senior counsel, as the travel and tourism agency announces new clients and four additions to its consultant network.

Dennis held The Sydney Morning Herald and The Age travel editor role for almost 15 years and was founding editor of the Australian edition of Travel + Leisure. He has more than 25 years’ experience in travel and tourism journalism and publishing.

In the new role, he will advise Powerhouse and its clients on engaging with media. His remit includes a media-insider strand within the agency’s crisis and media training practice, editorial input into Powerhouse Intelligence, a sector insights product still in development, and a sounding-board role on live client media strategy.

Powerhouse director and chief relationship officer Gaynor Reid said Dennis brought “an exceptional understanding of travel and tourism journalism and the stories that earn an audience’s attention”.

Founded in February by LJ Loch (ATIA), Reid (ex Accor) and Chris Waite (ex IHG), the agency has signed a string of clients in its first months, including Mulpha Group, Brady Hotels, Plaza Premium Group, The Ascott Limited/Quest Apartment Hotels and Scenic Group.

Powerhouse has also signed a memorandum of understanding with Saigontourist in Vietnam, in partnership with Australia Vietnam Tourism Promotion (AVTIP).

Four consultants have joined its Powerhouse Amplifiers network – Cynthia Dammerer, Natalie Brown, Nicole Ford and Ginni Post. Each has spent 20 years or more in travel, tourism and hospitality communications, with past roles at brands including Accor, IHG Hotels & Resorts, Four Seasons and the Hong Kong Tourism Board. Post is based in New Zealand.

The network gives clients access to specialists matched to each brief, with Reid saying it lets experienced people “do work they love, with people they respect”.

Powerhouse is also inviting expressions of interest from experienced communications practitioners across travel, tourism, hospitality, luxury, aviation, cruise, property, food and wine, and lifestyle.