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From hit music to hit destinations, powered by TripADeal, KIIS is going beyond the broadcast with a new move that brings content and commerce together to create a marketing super platform for brands.

Announced today at ARN’s Upfront27, KIIS Travel uses the power of one of Australia’s best-known entertainment brands to promote a brand-new travel destination where audiences can discover, plan and book their next holiday.

Launching this month, KIIStravel.com.au, is offering itself as a destination for tours, holidays, bucket-list adventures and cruise packages. The platform combines expert-curated experiences, incredible value, and the ability to earn and use Qantas Points on every booking.

At the heart of KIIS Travel is the KIIS Travel Show, a weekly two-hour show hosted by travel presenter Sami Lukis, premiering on Sunday, November 22. KIIS Travel will showcase domestic and international travel, featuring expert guests, destination insights, reviews, special offers and major audience giveaways, including hundreds of thousands of dollars’ worth of KIIS Travel vouchers to win throughout the year.

“We know our listeners love to travel, with 80 per cent of ARN’s audience planning a trip in the next 12 months,” ARN Chief Content Officer Kerri Elstub said. “KIIS Travel brings together content and commerce all in one place, creating a new way for brands to connect with audiences when they’re actively thinking about where to go and what to book.

“Sami is the perfect person to bring KIIS Travel to life. She knows travel inside out and has the experience, personality and credibility to make the show a great listen and watch, whether audiences are looking for their next big adventure or a much-needed escape.”

The KIIS Travel website will be launching in the coming weeks.