kabarsula ExploRJordan launches first global campaign, JorDONE bandar SLOT INDONESIA

Royal Jordanian’s global tourism platform, ExploRJordan, has launched its first global campaign, JorDONE, a new effort to drive consideration for Jordan and expand perceptions of the country in a whole new way.

The tourism platform developed the campaign with Adpro& Group.

The campaign moves beyond familiar icons and expectations to reveal a more surprising, contrasting and modern side of the country, built around one simple idea: whatever you’re looking to do, you can get it all done in Jordan.

The campaign brief was to build fame for a country many still don’t know enough about, and often misunderstand, by turning Jordan’s concentration of contrasting experiences into something people could instantly understand, remember and want to experience.

JorDONE collides world wonders with wild nights, ancient landscapes with modern culture, and the iconic with the completely unexpected, revealing a side of Arabia rarely seen in tourism advertising: authentic, modern, and surprising.

Running from November, the global campaign spans the UK, USA, France, Spain, Germany, Italy, India, Canada, Belgium, Greece, Cyprus, Netherlands, Cyprus, UAE, KSA, Qatar, Switzerland and more.

“Jordan’s true point of difference is the sheer contrast and variety it offers, packaged in a way that feels authentic, contemporary and distinctly Arabian,” Royal Jordanian Airlines chief commercial officer Karim Makhlouf said.

“It’s about discovering an unexpected side of Arabia, where desert meets sea, wellness meets nightlife, adventure meets culture, and you can simply do so much in so little time.”

Good People Films’ Omar Khalil, Chantal El Haber and Nour Abdelatif, with Egyptian director Bakir, produced the campaign. Adpro& OMD Jordan is running the global effort, with outdoor and press included in the UK and USA. The campaign will also run across digital and social platforms.