{"id":951,"date":"2026-09-08T01:13:04","date_gmt":"2026-09-08T01:13:04","guid":{"rendered":"https:\/\/kabarsula.com\/index.php\/2026\/09\/08\/kabarsula-vanuatu-tourism-unveils-most-personal-campaign-yet-with-vanuatu-uncovered-bandar-slot-indonesia\/"},"modified":"2026-09-08T01:13:04","modified_gmt":"2026-09-08T01:13:04","slug":"kabarsula-vanuatu-tourism-unveils-most-personal-campaign-yet-with-vanuatu-uncovered-bandar-slot-indonesia","status":"publish","type":"post","link":"https:\/\/kabarsula.com\/index.php\/2026\/09\/08\/kabarsula-vanuatu-tourism-unveils-most-personal-campaign-yet-with-vanuatu-uncovered-bandar-slot-indonesia\/","title":{"rendered":"kabarsula Vanuatu Tourism unveils “most personal” campaign yet with Vanuatu Uncovered bandar SLOT INDONESIA"},"content":{"rendered":"

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Vanuatu Tourism Office (VTO) has launched its latest consumer marketing campaign, Vanuatu Uncovered \u2013 described as its most personal yet, taking Australians inside real stories told by the Ni-Vanuatu people who live the culture every day.<\/strong><\/p>\n

Running until 21 November, the campaign will roll out across social channels including Facebook, Instagram, TikTok and YouTube, supported by owned content on VTO\u2019s website, social channels and EDMs. It is expected to reach seven million Australians.<\/p>\n

All campaign touchpoints direct consumers to vanuatu.travel\/answerthecall, where travellers can explore the stories of Vanuatu culture and custom.<\/p>\n

The campaign sits under the Answer the Call of Vanuatu brand, which launched in 2019 and has spotlighted the destination\u2019s \u201clife-changing adventure\u201d offering. This latest chapter marks a deliberate shift \u2013 for the first time, VTO has turned the lens on the Ni-Vanuatu people themselves, capturing customs, sounds and traditions as they\u2019re lived day to day, rather than presented for visitors. It moves the brand from awareness to intent \u2013 from Australians knowing Vanuatu exists to understanding what awaits them there.<\/p>\n

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Basket weaving is part of Our Living Culture. Photo: Vanuatu Tourism Office<\/figcaption><\/figure>\n

Filmed across Efate, Espiritu Santo and Tanna, the campaign unfolds across five episodes, each built around a story VTO says most Australians have never had the chance to see:<\/p>\n

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  • The Water Music<\/strong> \u2013 at Riri Blue Hole in Espiritu Santo, women perform the ancient art of water music, slapping and splashing the surface to create rhythm and song passed down through generations.<\/li>\n
  • The Living Mountain<\/strong> \u2013 on Tanna, Philip stands at the edge of Mount Yasur, one of the world\u2019s most accessible active volcanoes, describing it as his \u201cuniversity\u201d and a peak that remains sacred to local communities.<\/li>\n
  • The Sound of Community<\/strong> \u2013 in Espiritu Santo\u2019s Ransuck Cultural Village, daily life, kastom and connection play out much as they have for generations.<\/li>\n
  • One Tree, One Canoe<\/strong> \u2013 in Port Olry, Sandy\u2019s canoe is carved from a single tree trunk, a tradition reflecting patience, skill and a deep relationship with nature and land.<\/li>\n
  • Our Living Culture<\/strong> \u2013 in Port Vila, sand drawing and basket weaving reveal storytelling traditions still taught and practised across Efate today.<\/li>\n<\/ul>\n
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    One Tree, One Canoe tours. Photo: Vanuatu Tourism Office<\/figcaption><\/figure>\n

    Immersive experiences<\/strong><\/h2>\n

    VTO CEO Adela Issachar Aru said the campaign responds to research showing Australians travel to understand culture and immersive experiences.<\/p>\n

    \u201cIn Vanuatu we have incredible unbroken cultural traditions that are unique to Vanuatu, passed from generation to generation, such as water music and elaborate sand drawing,\u201d Issachar Aru said.<\/p>\n

    \u201cAcross our 83 islands you can experience so much \u2013 from standing beside the fire and thunder of Mount Yasur volcano to witnessing the ocean become an orchestra as our women and girls share tales through water music. We know our culture is one of the richest remaining on earth, and with this latest campaign we hope to give you a taste of it and invite you to Answer the Call of Vanuatu.<\/p>\n

    \u201cTravelling to Vanuatu is an enriching experience, and we hope the stories we are sharing give you a sense of what it\u2019s like to walk alongside us. We are just three hours\u2019 flight from Australia, but we invite you to discover so much.\u201d<\/p>\n

    Vanuatu is served by four international airlines from Australia: Qantas, Virgin Australia, Solomon Airlines and Jetstar.<\/p>\n<\/div>\n

    kabarsula SLOT <\/p>\n","protected":false},"excerpt":{"rendered":"

    Vanuatu Tourism Office (VTO) has launched its latest consumer marketing campaign, Vanuatu Uncovered \u2013 described…<\/p>\n","protected":false},"author":1,"featured_media":952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kabarsula"],"_links":{"self":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/posts\/951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/comments?post=951"}],"version-history":[{"count":0,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/posts\/951\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/media\/952"}],"wp:attachment":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/media?parent=951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/categories?post=951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/tags?post=951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}