<\/p>\n
Cruiseabout has appointed Alex Whitfield as head of marketing as the Flight Centre Travel Group (FCTG) business builds towards 18 stores by the end of FY27.<\/strong><\/p>\n Whitfield started in October and reports to Cruiseabout general manager Brad Kennedy. He joins from Professionals Real Estate, where he spent seven years leading the marketing division, building the function from the ground up before leading the network through a national rebrand.<\/p>\n Cruiseabout now operates 11 stores, including Indooroopilly, which opened in July, with Doncaster in Victoria opening next week. Its team of 79 Cruiseaders is on track to reach 120 by the end of the financial year.<\/p>\n Kennedy said Whitfield\u2019s experience building a brand through a network of local businesses was what the business needed for its next stage of growth.<\/p>\n \u201cWe\u2019re opening stores, adding Cruiseaders and asking our brand to do more work than it ever has, so I wanted a marketer who has built a brand through a network of local businesses,\u201d he said. \u201cAlex has done exactly that for seven years. He knows how to make a brand feel local in every community it sits in, and he understands what our people on the ground need from marketing to win business.\u201d<\/p>\n Whitfield will lead Cruiseabout\u2019s marketing team of five, which is growing with the brand, working closely with store and sales teams, cruise line partners and the wider FCTG leisure group.<\/p>\n He said the opportunity to build on an already successful business drew him to the role.<\/p>\n \u201cThere\u2019s enormous potential to strengthen our brand presence and connection with communities across Australia, and I\u2019m particularly excited about developing our talented marketing team as we continue to grow,\u201d he said.<\/p>\n New to the cruise industry, Whitfield said what stands out about cruising is the freedom it gives people to set their own pace onboard.<\/p>\n<\/div>\n kabarsula SLOT <\/p>\n","protected":false},"excerpt":{"rendered":" Cruiseabout has appointed Alex Whitfield as head of marketing as the Flight Centre Travel Group…<\/p>\n","protected":false},"author":1,"featured_media":4590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kabarsula"],"_links":{"self":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/posts\/4589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/comments?post=4589"}],"version-history":[{"count":0,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/posts\/4589\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/media\/4590"}],"wp:attachment":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/media?parent=4589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/categories?post=4589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/tags?post=4589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}