{"id":4577,"date":"2026-11-11T22:38:58","date_gmt":"2026-11-11T22:38:58","guid":{"rendered":"https:\/\/kabarsula.com\/index.php\/2026\/11\/11\/kabarsula-tourism-tasmania-tells-australians-theyre-not-really-for-tourists-in-new-campaign-bandar-slot-indonesia\/"},"modified":"2026-11-11T22:38:58","modified_gmt":"2026-11-11T22:38:58","slug":"kabarsula-tourism-tasmania-tells-australians-theyre-not-really-for-tourists-in-new-campaign-bandar-slot-indonesia","status":"publish","type":"post","link":"https:\/\/kabarsula.com\/index.php\/2026\/11\/11\/kabarsula-tourism-tasmania-tells-australians-theyre-not-really-for-tourists-in-new-campaign-bandar-slot-indonesia\/","title":{"rendered":"kabarsula Tourism Tasmania tells Australians they\u2019re \u2018not really for tourists\u2019 in new campaign bandar SLOT INDONESIA"},"content":{"rendered":"

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Tourism Tasmania has launched a new domestic campaign that pokes fun at tourist habits, introducing five De-Tourist Trails and enlisting Lee Lin Chin as its face.<\/strong><\/p>\n

Not Really For Tourists is the latest evolution of the Come Down For Air brand platform and rolls out across Australian screens from today.<\/p>\n

The campaign\u2019s hero film, The Line Up, follows a tourist who joins a queue for a viral pastry, only to find the line stretching across the ocean. He ends up in Tasmania, where he steps out of line and discovers something more rewarding.<\/p>\n

Tourism Tasmania CEO Sarah Kingston-Clark said the campaign was playfully provocative rather than anti-tourist.<\/p>\n

\u201cEveryone is welcome, however you choose to travel, and there\u2019s something rewarding to discover whichever path you take,\u201d she said. \u201cBut we do believe the real magic of Tassie \u2013 and most places, for that matter \u2013 often happens when you leave behind some of those more touristic habits and ways of thinking.\u201d<\/p>\n

\"Stills\"Stills
Stills from the campaign\u2019s hero film, The Line Up.<\/figcaption><\/figure>\n

Research behind the campaign<\/strong><\/h2>\n

The launch is backed by nationally representative research from Decibel Research, which found:<\/p>\n

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  • 75% of Australians would rather be called a \u2018traveller\u2019 than a \u2018tourist\u2019, and 57% actively avoid looking like one<\/li>\n
  • 82% prefer fewer, more meaningful experiences over packing more in<\/li>\n
  • 86% believe tourist mindsets can detract from holiday enjoyment<\/li>\n
  • 70% say modern travel can feel more exhausting than relaxing, while just 57% return from holidays feeling refreshed<\/li>\n
  • 73% say their favourite experiences often come from spontaneity, yet they spend an average of 15 hours researching a trip before booking, with about one in six spending more than 40 hours<\/li>\n<\/ul>\n

    The research also identified five \u2018tourist conditions\u2019, ranked by how many Australians recognised them in themselves: FOMO Fatigue (37%), Planning Paralysis (23%), Queue-itis (13%), Chronic Review Reliance (11%) and Performative Travel Itch (11%).<\/p>\n

    De-Tourist Trails<\/strong><\/h2>\n

    Tourism Tasmania describes the five De-Tourist Trails as a world first. Four are regional and one is island-wide, and together they feature more than 200 places, experiences and stays. They are designed as loose, meandering routes rather than fixed itineraries, and each is pitched as an antidote to one of the five tourist conditions.<\/p>\n

    The trails are live now at discovertasmania.com.au, and Tourism Tasmania is positioning them as fresh destination inspiration for travel advisers and industry partners.<\/p>\n

    Lee Lin Chin and competition<\/strong><\/h2>\n