<\/p>\n
Eden Retreat has appointed Sophie Lorenz as head of marketing, bringing more than a decade of luxury hospitality, tourism and agency experience.<\/strong><\/p>\n Based on-site at Eden Retreat in the Currumbin Valley on the<\/span> Gold Coast Hinterland, Lorenz will lead brand, marketing and partnership strategy.<\/p>\n Lorenz joins from Sheraton Grand Mirage Resort Gold Coast (Marriott International), where she has worked as marketing manager since 2022, leading strategy across leisure, MICE, weddings and food and beverage.<\/p>\n During her tenure, the resort was named a finalist for Best Marketed Hotel at the 2023 QHA Awards, and her work was recognised as a finalist for Best Marketing Campaign at the 2023 HM Award.<\/p>\n \u201cSophie brings a rare combination of luxury hospitality expertise, commercial focus and a genuine understanding of the Gold Coast market,\u201d Eden Retreat CEO Dan Hastings said.<\/p>\n \u201cAs Eden continues to evolve, having someone on the ground who can tell our story with clarity and care \u2013 to guests, industry partners and the wider trade \u2013 is incredibly valuable. We\u2019re thrilled to welcome her to the team.\u201d<\/p>\n Prior to Sheraton Grand Mirage, Lorenz spent seven years as a marketing account manager at Sunshine Coast agency Social Tap delivering social, digital and influencer strategy for hospitality and lifestyle clients.<\/p>\n \u201cEden Retreat has been part of the Gold Coast\u2019s story for more than four decades, and there\u2019s something special about a place with that kind of heritage choosing to keep evolving,\u201d Lorenz said.<\/p>\n \u201cWellness travel is changing, and guests are looking for experiences shaped around their own needs rather than a fixed program. I\u2019m looking forward to working with our trade and industry partners to share what makes Eden so different.\u201d<\/p>\n In her new role, Lorenz will oversee Eden Retreat\u2019s brand positioning, digital and direct marketing, trade and partner marketing, and content across all channels.<\/p>\n<\/div>\n kabarsula SLOT <\/p>\n","protected":false},"excerpt":{"rendered":" Eden Retreat has appointed Sophie Lorenz as head of marketing, bringing more than a decade…<\/p>\n","protected":false},"author":1,"featured_media":4531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kabarsula"],"_links":{"self":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/posts\/4530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/comments?post=4530"}],"version-history":[{"count":0,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/posts\/4530\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/media\/4531"}],"wp:attachment":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/media?parent=4530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/categories?post=4530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/tags?post=4530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}