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Tourism Solomons has unveiled a major destination rebrand, replacing its long-standing dugout canoe logo and \u2018Solomons Is.\u2019 identity with a new campaign designed to showcase the country\u2019s culture, adventure and natural beauty.<\/strong><\/p>\n The new brand platform, Hapi Isles \u2013 Real, Rare, Raw, aims to position Solomon Islands as a destination for travellers seeking authentic experiences away from the more commercialised tourism hotspots of the South Pacific.<\/p>\n Tourism Solomons CEO Andrew Nihopara said the refresh would help distinguish the destination from its regional competitors.<\/p>\n \u201cFor too long, the Solomon Islands has been viewed through a generic South Pacific lens that fails to capture its true character,\u201d Nihopara said.<\/p>\n \u201cThe Hapi Isles \u2013 Real, Rare, Raw platform moves the destination beyond pre-existing perceptions, showcasing experiences that remain increasingly difficult to find anywhere else in the world.\u201d<\/p>\n The campaign will highlight the country\u2019s WWII wreck diving, pristine coral reefs, uncrowded surf breaks, rainforest trekking and cultural heritage across its 992-island archipelago.<\/p>\n \u201cFor the first time, we have been able to distil the very essence of our Hapi Isles into a brand promise that captures exactly what today\u2019s experience-seeking traveller is searching for, a place that remains genuinely real, remarkably rare and wonderfully raw,\u201d Nihopara said.<\/p>\n The rebrand includes a new logo featuring nine shapes representing Solomon Islands\u2019 nine provinces.<\/p>\n Each shape resembles both an island and a shell, referencing traditional shell money, which remains part of cultural exchange in the destination.<\/p>\n The colour palette draws inspiration from the national flag, incorporating blue to represent the ocean, yellow for the sun and green for the islands\u2019 vegetation.<\/p>\n The new identity will replace the dugout canoe logo and Solomons Is. branding introduced in 2018, with the rollout scheduled over the coming months.<\/p>\n Developed by Melbourne-based Grin Creative, the refresh follows an extensive brand review involving stakeholder consultation, consumer research, destination analysis and market positioning.<\/p>\n The Hapi Isles name itself is not new. It traces back to the 1965 book The Happy Isles: A Diary of the Solomons, written by former British District Officer and wartime coastwatcher Dick C. Horton.<\/p>\n The Pijin English expression has since become embedded in local vocabulary, reflecting the destination\u2019s hospitality and cultural identity.<\/p>\n Tourism Solomons said the refreshed positioning would help the destination appeal to travellers increasingly prioritising meaningful cultural connections, conservation and adventure over conventional holiday experiences.<\/p>\n<\/div>\n kabarsula SLOT <\/p>\n","protected":false},"excerpt":{"rendered":" Tourism Solomons has unveiled a major destination rebrand, replacing its long-standing dugout canoe logo and…<\/p>\n","protected":false},"author":1,"featured_media":3909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kabarsula"],"_links":{"self":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/posts\/3908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/comments?post=3908"}],"version-history":[{"count":0,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/posts\/3908\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/media\/3909"}],"wp:attachment":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/media?parent=3908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/categories?post=3908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/tags?post=3908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}New look for the Hapi Isles<\/strong><\/h2>\n