<\/p>\n
Western Sydney is making a bid to become a tourism destination in its own right, launching its first unified destination campaign as visitor spending hits $9.6 billion.<\/strong><\/p>\n The Western Sydney Tourism Taskforce (WSTTF) has unveiled A World At Your Doorstep. The campaign brings together 13 local government areas under one tourism brand for the first time.<\/p>\n It comes as Western Sydney prepares for a new era of tourism growth. Major investments include Western Sydney International Airport, Powerhouse Parramatta and new hotels and conference facilities.<\/p>\n According to Destination NSW data, the region welcomed 29.6 million visitors in the year ending June 2026. This accounted for 43 per cent of all visitors to Sydney.<\/p>\n Unveiled to almost 400 industry representatives at the 2026 Western Sydney Tourism Awards, the campaign aims to attract more visitors to the region.<\/p>\n It follows industry research calling for Western Sydney to be promoted as a destination in its own right.<\/p>\n Western Sydney steps into the spotlight<\/strong><\/p>\n WSTTF chair Fazila Farhad said the campaign marked a significant milestone for the region.<\/p>\n \u201cThis campaign is significant because it has been developed in direct response to feedback from our industry, which told us that Western Sydney needed to be positioned more strongly as a destination in its own right,\u201d Farhad said.<\/p>\n \u201cWestern Sydney has always had the world within it. This campaign brings that story together for the first time under a single destination brand, inviting visitors to step through the doors and experience it for themselves.\u201d<\/p>\n Home to more than 2.2 million residents from over 170 countries, Western Sydney\u2019s cultural diversity is central to the campaign.<\/p>\n Featured experiences include Cabramatta\u2019s Lunar New Year celebrations, Parramatta\u2019s Little India and the UNESCO World Heritage-listed Blue Mountains.<\/p>\n Adventure attractions such as iFLY Downunder and URBNSURF also feature, alongside wildlife encounters and major sporting venues.<\/p>\n The campaign also showcases the Hawkesbury\u2019s agricultural experiences, Aboriginal cultural tourism and the region\u2019s heritage attractions.<\/p>\n The campaign launches amid significant investment across Western Sydney, with new infrastructure expected to create opportunities for tourism operators.<\/p>\n Farhad said the campaign would help capitalise on this growth and encourage visitors to extend their stays.<\/p>\n \u201cAs investment continues across the region and Western Sydney enters an exciting era, this campaign provides a platform to showcase everything the region has to offer,\u201d she said.<\/p>\n \u201cWhether visitors are coming from across Sydney, regional NSW, interstate or overseas, we want them to discover more of Western Sydney, stay longer and return.\u201d<\/p>\n A World At Your Doorstep will roll out across digital, social media, outdoor advertising and industry channels.<\/p>\n It will also provide tourism operators with a shared platform to promote Western Sydney to domestic and international visitors.<\/p>\n<\/div>\n kabarsula SLOT <\/p>\n","protected":false},"excerpt":{"rendered":" Western Sydney is making a bid to become a tourism destination in its own right,…<\/p>\n","protected":false},"author":1,"featured_media":3721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kabarsula"],"_links":{"self":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/posts\/3720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/comments?post=3720"}],"version-history":[{"count":0,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/posts\/3720\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/media\/3721"}],"wp:attachment":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/media?parent=3720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/categories?post=3720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/tags?post=3720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Airport and infrastructure to drive tourism growth<\/strong><\/h2>\n