<\/p>\n
Cruise Lines International Association (CLIA) has launched the second of its weekly themes for its October Cruise Month initiative, celebrating river cruising and its rise as one of the most rewarding ways to travel.<\/strong><\/p>\n This year\u2019s Cruise Month campaign again follows four weekly themes \u2013 Ocean Cruising, River Cruising, Expedition Cruising, and Luxury Cruising.<\/p>\n \u201cRiver cruising is one of the most dynamic areas in travel right now, and we\u2019re seeing a huge amount of innovation and investment as a result,\u201d CLIA executive director in Australasia Joel Katz said. \u201cCruise lines are introducing spectacular new ships, while new operators are entering the market and new experiences are being offered to give travellers a greater connection with the destinations they visit.\u201d<\/p>\n Under the banner #LoveCruise, activities will showcase the diversity of cruise lines and experiences available in each category, and highlight the advantages of booking a cruise through a CLIA-certified travel agent.<\/p>\n CLIA will mount an extensive social media campaign for this year\u2019s Cruise Month, aimed at new-to-cruise travellers and established cruising fans. Through a rolling program of imagery and videos on Facebook, LinkedIn and Instagram, the campaign will invite travellers to explore cruise options through their local CLIA-certified travel agent.<\/p>\n Australian and New Zealand travellers can visit <\/span>www.cruising.org.au<\/a><\/span> and use the <\/span>Find a Cruise<\/span> Specialist<\/a><\/span> search function to connect with a CLIA cruise<\/span> specialist travel agent in their local area.<\/span><\/p>\n