<\/p>\n
ATIA chair Christian Hunter has urged the Australian travel industry to attend Beyond Borders 2026, saying \u201cyou can\u2019t afford to miss it\u201d.<\/strong><\/p>\n The event will be held on Friday, at the Melbourne Convention and Exhibition Centre. ATIA says it is the only forum to bring multiple ATIA directors together with the ACCC, DFAT, the Aviation Ombuds, Austrade and industry experts in one room.<\/p>\n Hunter singled out the ACCC session, which will update delegates on competition, capacity and what\u2019s next for Australian aviation.<\/p>\n \u201cThe one I\u2019d point you to above all is the session with ACCC,\u201d he said. \u201cThis is the regulator itself, explaining how it sees the forces that shape your business and your customers\u2019 experience, not us interpreting it for you. Make sure you\u2019re in the room.\u201d<\/p>\n He also highlighted the opportunity to hear directly from ATIA\u2019s board.<\/p>\n \u201cEvery director on our Board is an ATIA member first,\u201d Hunter said. \u201cWhen a director speaks to you, you\u2019re not hearing a governance update. You\u2019re hearing from someone running an agency, a tour operation, a travel management company or a wholesale business, telling you first-hand what they\u2019re seeing, what\u2019s working and what isn\u2019t.\u201d<\/p>\n The event follows what ATIA described as a year of evolution, including its strategic merger with CATO, which created a formal home within ATIA for tour operators and wholesalers. CATO now sits alongside ATMC, for travel management companies, and the Independent Travel Agents Association, for home-based and independent agents, giving ATIA three divisions.<\/p>\n \u201cThe merger between CATO and ATIA was a big deal for both organisations, and I want to formally recognise the courage and faith the CATO Board showed in recommending it to its members,\u201d Hunter said. \u201cSome of our biggest wins this year were about stopping something bad from happening to you. Come and hear how.\u201d<\/p>\n Among the achievements ATIA will highlight are:<\/strong><\/p>\n \u201cIf there\u2019s a single lesson this industry took out of COVID, it\u2019s this: we are stronger when we collaborate in developing our positions, and when we speak with one voice it carries,\u201d Hunter said.<\/p>\n Delegates will also hear new research from News Corp and Allianz, tested against what business leaders are seeing day to day. Sessions will examine consumer signals, the direction of traveller confidence, expected behavioural shifts and any gap between the data and conditions on the ground.<\/p>\n Accredited members can attend a closed-door session on Friday afternoon, where ATIA\u2019s advocacy team will detail its work on aviation.<\/p>\n \u201cIf you\u2019re an accredited member, don\u2019t miss the closed-door session on Friday afternoon,\u201d Hunter said. \u201cOur advocacy team will take you behind the scenes on exactly what we\u2019re doing on aviation, in a level of detail we simply can\u2019t put on the main stage.\u201d<\/p>\n<\/div>\n kabarsula SLOT <\/p>\n","protected":false},"excerpt":{"rendered":" ATIA chair Christian Hunter has urged the Australian travel industry to attend Beyond Borders 2026,…<\/p>\n","protected":false},"author":1,"featured_media":2656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kabarsula"],"_links":{"self":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/posts\/2655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/comments?post=2655"}],"version-history":[{"count":0,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/posts\/2655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/media\/2656"}],"wp:attachment":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/media?parent=2655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/categories?post=2655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/tags?post=2655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Merger and advocacy wins<\/strong><\/h2>\n
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Research briefings<\/strong><\/h2>\n
Members-only session<\/strong><\/h2>\n