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Scenic Group has appointed Adam Armstrong as chief commercial officer, effective 1 November 2026.<\/strong><\/p>\n Armstrong brings more than 20 years of senior international experience, serving most recently as Global CEO of Contiki Holidays. He led the business through the pandemic and repositioned the brand<\/a> for its next phase of growth.<\/p>\n Prior to Contiki, Armstrong worked as senior vice president and managing director \u2013 Asia Pacific at Silversea, following a close to 10-year stint with Royal Caribbean Cruises culminating in his role as VP & managing director for Australia and New Zealand.<\/p>\n Armstrong has also held roles with both the Uk and Australian arms of Carnival Corporation, as well as TUI Travel PLC.<\/p>\n Now based in Scenic Group\u2019s Zug office in Switzerland, he will lead the global commercial organisation for the Group\u2019s brands, Scenic, Emerald Cruises & Tours and Mayflower, across its global markets.<\/p>\n \u201cAdam brings a strong track record of leading international businesses, building high-performing teams and delivering growth,\u201d Scenic Group chairman and founder Glen Moroney said.<\/p>\n \u201cHis experience across both cruising and touring, together with his global commercial expertise, will be a great asset as we continue to expand our portfolio of luxury ocean, river and touring brands.\u201d<\/p>\n Commenting on his appointment, Armstrong said that he was delighted to be joining Scenic Group and returning to the cruise industry,<\/p>\n \u201cScenic Group has an incredibly exciting platform for growth, with outstanding products and a range of new ships and destinations launching in the coming years,\u201d he said.<\/p>\n \u201cI very much look forward to working with Glen and bringing together the global commercial team to deliver the Group\u2019s next chapter.\u201d<\/p>\n Adam\u2019s appointment follows the recent additions of Sture Myrmell as chief operating officer and Riko van Santen as chief information officer, further strengthening Scenic Group\u2019s global leadership team.<\/p>\n Scenic Group recently appointed cruise industry veteran Sture Myrmell as chief operating officer.<\/p>\n Scenic Group appoints Sture Myrmell as new COO<\/a><\/p>\n<\/blockquote>\nGlobal leadership<\/strong><\/h2>\n
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