<\/p>\n
CLIA has commenced Ocean Week as it marks the beginning of its 2026 Cruise Month campaign.\u00a0<\/strong><\/p>\n This week\u2019s campaign theme will highlight the growing range of opportunities available through Ocean Cruising. The campaign will appear across social media channels, travel pages, and the initiatives of Australasian travel agents.<\/p>\n CLIA\u2019s managing director in Australasia Joel Katz said demand for Ocean Cruising was at record levels globally, fuelled by significant investment from the world\u2019s major cruise lines.<\/p>\n \u201cThere are now 89 new cruise ships on order from shipyards around the world, each set to bring new experiences, innovations and excitement when they enter service over the coming years,\u201d Katz said. \u201cTogether, these ships represent an investment of almost US$100 billion, reflecting the enormous enthusiasm for cruising among travellers around the world.\u201d<\/p>\n This year\u2019s Cruise Month campaign follows four weekly themes \u2013 Ocean Cruising (4-10 October), River Cruising (11-17 October), Expedition Cruising (18-24 October) and Luxury Cruising (25-31 October).<\/p>\n Under the banner #LoveCruise, activities will showcase the huge diversity of cruise lines and experiences available in each category, and highlight the advantages of booking a cruise through a CLIA-certified travel agent.<\/p>\n CLIA will mount an extensive social media campaign for this year\u2019s Cruise Month, aimed at new-to-cruise travellers as well as established cruising fans. Through a rolling program of imagery and videos on Facebook, LinkedIn and Instagram, the campaign will invite travellers to explore cruise options through their local CLIA-certified travel agent.<\/p>\n \u00a0<\/p>\n<\/div>\n\n<\/blockquote>\n
A diverse industry\u00a0<\/strong><\/h2>\n