{"id":1509,"date":"2026-09-17T00:46:41","date_gmt":"2026-09-17T00:46:41","guid":{"rendered":"https:\/\/kabarsula.com\/index.php\/2026\/09\/17\/kabarsula-flight-centre-world360-rewards-partners-with-spotify-for-47k-travel-competition-bandar-slot-indonesia\/"},"modified":"2026-09-17T00:46:41","modified_gmt":"2026-09-17T00:46:41","slug":"kabarsula-flight-centre-world360-rewards-partners-with-spotify-for-47k-travel-competition-bandar-slot-indonesia","status":"publish","type":"post","link":"https:\/\/kabarsula.com\/index.php\/2026\/09\/17\/kabarsula-flight-centre-world360-rewards-partners-with-spotify-for-47k-travel-competition-bandar-slot-indonesia\/","title":{"rendered":"kabarsula Flight Centre World360 Rewards partners with Spotify for $47k travel competition bandar SLOT INDONESIA"},"content":{"rendered":"

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Flight Centre Travel Group\u2019s loyalty program World360 Rewards has partnered with Spotify to launch a new user-generated travel competition offering $47,000 worth of prizes.<\/strong><\/p>\n

Dubbed The Passion Project, the campaign asks travellers to ditch polished holiday highlight reels and instead share candid travel moments through its \u201cReal Reels\u201d competition.<\/p>\n

Entries can be uploaded through a dedicated Spotify-hosted hub and shared on Instagram using the hashtag #travelisthepoints, with entries judged weekly.<\/p>\n

Prizes include Topdeck vouchers, an eight-day Intrepid Dolomites tour for two, Fiji Airways return flights and accommodation, VIP Australian Open 2027 Champions Rooftop tickets and Melbourne concert packages.<\/p>\n

\"\"\"\"
The campaign forms part of a broader shift by World360 Rewards towards building engagement.<\/figcaption><\/figure>\n

A shift to \u2018why\u2019<\/strong><\/h3>\n

The campaign forms part of a broader shift by World360 Rewards towards building engagement around the reasons people travel, rather than focusing solely on points and transactions.<\/p>\n

\u201cTraditional loyalty programs focus entirely on the point of transaction, but that\u2019s not where genuine brand love is built,\u201d World360 Rewards executive general manager Clinton Hearne said.<\/p>\n

\u201cThe Passion Project is our blueprint for the future of loyalty. We\u2019re moving away from the points-for-purchases mindset and meeting our members directly inside their real-world passion points.\u201d<\/p>\n

Spotify will sit at the centre of the campaign\u2019s audio strategy, with World360 citing research showing strong podcast and audio consumption across seven of its eight core audiences.<\/p>\n

Spotify as a \u2018Creative Canvas\u2019\u00a0<\/strong><\/h3>\n

The campaign also features 11 Australian creators from areas including sport, music, wellness and food, rather than relying solely on traditional travel influencers.<\/p>\n

They include AFL star Rory Sloane, indie pop trio Blusher, Pilates with Soph, Food Inbox and filmmaker Matt Lambley.<\/p>\n

World360 will use selected entries across paid social content, while building a bank of user-generated material for future brand and CRM campaigns.<\/p>\n

\u201cThe Passion Project shows what\u2019s possible when brands use Spotify as a creative canvas, not just a media channel,\u201d Spotify head of sales ANZ Adrian Bingham said.<\/p>\n

\u00a0<\/p>\n<\/div>\n

kabarsula SLOT <\/p>\n","protected":false},"excerpt":{"rendered":"

Flight Centre Travel Group\u2019s loyalty program World360 Rewards has partnered with Spotify to launch a…<\/p>\n","protected":false},"author":1,"featured_media":1510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kabarsula"],"_links":{"self":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/posts\/1509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/comments?post=1509"}],"version-history":[{"count":0,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/posts\/1509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/media\/1510"}],"wp:attachment":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/media?parent=1509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/categories?post=1509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/tags?post=1509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}