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Visit California has arrived in Australia with its largest trade and media delegation in eight years, as the tourism body looks to drive renewed growth from one of its most valuable international markets.<\/strong><\/p>\n The week-long mission has brought 42 delegates from 22 California destinations, attractions and hospitality brands to Sydney and Melbourne.<\/p>\n Across five days, the delegation will take part in 19 events and meetings, connecting with more than 70 senior travel trade partners and more than 200 frontline travel agents.<\/p>\n Around 70 Australian media, editors and journalists will also take part in the program.<\/p>\n \u201cAustralia is one of California\u2019s most valuable and loyal international markets, with so many shared affinities for authentic experiences, nature, sports and so much more,\u201d Visit California president and CEO Caroline Beteta said.<\/p>\n \u201cOur delegation\u2019s size and stature reflect how much California values Australian travellers \u2013 and the state\u2019s commitment to rolling out the red carpet for Aussies.\u201d<\/p>\n Australian travellers contributed US$1.28 billion in visitor spending to California in 2025.<\/p>\n Following a softer year, spending is forecast to rise to US$1.35 billion in 2026 and US$1.43 billion in 2027.<\/p>\n Australia is expected to account for five per cent of California\u2019s total international visitor spending this year, with Australians among the state\u2019s highest-spending international visitors.<\/p>\n The mission coincides with the NFL\u2019s first game in Australia, which will see Californian teams the San Francisco 49ers and Los Angeles Rams face off in front of a sold-out crowd of 100,000 at the MCG.<\/p>\n Visit California is using the occasion to launch its Australian NFL partnership.<\/p>\n The tourism body will host its Ultimate Playground consumer activation at the NFL Kickoff Fan Festival at Melbourne Park from 10\u201312 September, with a California road trip among the prizes.<\/p>\n Nova\u2019s Jase, Lauren & Clint will also broadcast from the NFL\u2019s Radio Row at the MCG in partnership with Visit California.<\/p>\n The trio recently travelled from Los Angeles to Palm Springs and San Francisco as part of a California road trip tied to the NFL and the state\u2019s sporting offering.<\/p>\n Visit California has also partnered with Australian-born, Los Angeles-based chef Curtis Stone for a media dinner at Glasshaus Br\u00fccke in Melbourne on 9 September.<\/p>\n The menu will take guests on a culinary journey through California, showcasing the state\u2019s produce and regional food culture.<\/p>\n The delegation includes representatives from major tourism names including Los Angeles Tourism & Convention Board, San Francisco Travel Association, San Diego Tourism Authority, Visit Anaheim, Disneyland Resort, Universal Studios Hollywood, Visit Greater Palm Springs, Santa Monica Travel & Tourism and Lake Tahoe Travel.<\/p>\n<\/div>\n kabarsula SLOT <\/p>\n","protected":false},"excerpt":{"rendered":" Visit California has arrived in Australia with its largest trade and media delegation in eight…<\/p>\n","protected":false},"author":1,"featured_media":1040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kabarsula"],"_links":{"self":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/posts\/1039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/comments?post=1039"}],"version-history":[{"count":0,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/posts\/1039\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/media\/1040"}],"wp:attachment":[{"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/media?parent=1039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/categories?post=1039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kabarsula.com\/index.php\/wp-json\/wp\/v2\/tags?post=1039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}NFL provides sporting backdrop<\/strong><\/h3>\n