kabarsula Nagano Tourism Organization launches new campaign to entice Aussies bandar SLOT INDONESIA

The Nagano Tourism Organization is campaigning for more Australians to book stays in traditional ryokans, some being generations-owned family establishments.

These forms of inn date from the eighth century and have hosted sword-carrying samurais among its elite guests.

Nagano tourism officials believe stays in these traditional inns will further entice arrivals from Australia which have reached record levels to Japan in 2026.

Almost one million Aussies visited the country in the 12 months leading up to July 2026, marking an 8.5 per cent increase year-on-year according to the Australian Travel Industry Association (ATIA) Travel Trends Report.

“Every time you walk through the doors of a ryokan you are stepping back to an era when guests were seeking a bit of wellness before an elegant meal,” Nagano Tourism Organization Australian representative Helen Wong said. “A stay in a ryokan presents an immersion into Japanese culture, through relaxing in a traditional straw tatami-mat room with paper shoji screens and decorative tokonoma alcove.”

Located 250km north-west of capital Tokyo, Nagano Prefecture has over 1,000 ryokans, found almost everywhere from bustling urban onsen resort towns to quiet remote solitary inns deep in the mountains, a haven for Australian skiers and snowboarders in winter.

In an Ode to its Grandest Ryokans, the Nagano Tourism Organization has selected a dozen most notable ryokans to highlight the variety of choices – all year round.

Among them is the Sakaya Ryokan, a family-owned, medium-sized, modern ryokan with indoor bath in the heart of the onsen village of Nozawa Onsen.

Standing out in Yudanaka is Yorozuya with its Momoyama Bath, a massive outdoor spring with formal garden, and the venerable Shoraiso guestroom wing.

Interested travellers can learn more about the prefecture on the tourism board’s website.