kabarsula Eden Retreat appoints Sophie Lorenz as head of marketing bandar SLOT INDONESIA

Eden Retreat has appointed Sophie Lorenz as head of marketing, bringing more than a decade of luxury hospitality, tourism and agency experience.

Based on-site at Eden Retreat in the Currumbin Valley on the Gold Coast Hinterland, Lorenz will lead brand, marketing and partnership strategy.

Lorenz joins from Sheraton Grand Mirage Resort Gold Coast (Marriott International), where she has worked as marketing manager since 2022, leading strategy across leisure, MICE, weddings and food and beverage.

During her tenure, the resort was named a finalist for Best Marketed Hotel at the 2023 QHA Awards, and her work was recognised as a finalist for Best Marketing Campaign at the 2023 HM Award.

“Sophie brings a rare combination of luxury hospitality expertise, commercial focus and a genuine understanding of the Gold Coast market,” Eden Retreat CEO Dan Hastings said.

“As Eden continues to evolve, having someone on the ground who can tell our story with clarity and care – to guests, industry partners and the wider trade – is incredibly valuable. We’re thrilled to welcome her to the team.”

Prior to Sheraton Grand Mirage, Lorenz spent seven years as a marketing account manager at Sunshine Coast agency Social Tap delivering social, digital and influencer strategy for hospitality and lifestyle clients.

“Eden Retreat has been part of the Gold Coast’s story for more than four decades, and there’s something special about a place with that kind of heritage choosing to keep evolving,” Lorenz said.

“Wellness travel is changing, and guests are looking for experiences shaped around their own needs rather than a fixed program. I’m looking forward to working with our trade and industry partners to share what makes Eden so different.”

In her new role, Lorenz will oversee Eden Retreat’s brand positioning, digital and direct marketing, trade and partner marketing, and content across all channels.