kabarsula Devonport rebrands paranaple Convention Centre for national push bandar SLOT INDONESIA

The paranaple Convention Centre in north-west Tasmania is set to be renamed Devonport Convention Centre at the paranaple, following endorsement from Devonport City Council’s elected members at its August meeting.

The council said the change is aimed at improving clarity and recognition in national and interstate markets, while retaining the cultural significance of the “paranaple” name, which reflects Aboriginal heritage.

The new brand is intended to strengthen Devonport’s position as a destination for conferences, exhibitions, business events and gala dinners, with professional conference organisers, associations, corporations and government agencies the key targets.

Located in the city’s waterfront precinct, the venue offers flexible event spaces, modern audiovisual capabilities, professional event management and access to nearby accommodation, dining and visitor experiences.

Devonport Mayor Alison Jarman said the new name would help the venue compete nationally while continuing to celebrate its Tasmanian identity.

“The paranaple Convention Centre has built a strong reputation throughout Tasmania and beyond,” she said. “The move to Devonport Convention Centre at the paranaple provides immediate clarity for interstate event planners while retaining the story behind the paranaple name.

“This is more than a name change – it is a bold step towards national growth, elevating the profile of Devonport and the North West Coast, attracting major conferences and driving greater visitation, investment and economic opportunity across the region.”

The council said it would work with local tourism operators, food and beverage producers and accommodation providers to position the venue as the gateway to a complete north-west Tasmanian business events experience, encouraging delegates to stay longer, spend locally and take pre- and post-conference tours.

The rebrand aligns with broader marketing initiatives to raise awareness of Devonport as a business events destination.